Hello,
Banner Generics
High quality generics, designed to last and priced responsibly
School uniform generics like shirts, blouses, skirts and trousers are everyday essentials. They need to be affordable, comfortable and durable, without compromising on quality or sustainability.
At Banner, our generics are designed to go further than supermarket alternatives. Every garment is built for real school life, rigorously tested and responsibly made, giving retailers a product they can confidently recommend and parents genuine value for money.
Why Banner generics stand out
All Banner generics undergo our 50 Wash Challenge, ensuring they keep their shape, colour and performance wash after wash. Find out more about how our products perform here.
Designed for growing children
Thoughtful design features on selected products help uniforms last longer and fit better:
• Internal waist adjusters for comfort and flexibility
• Room to Grow hems allowing extra length as children grow
• Easy care finishes
Environmentally responsible by design
Our generics range is made using responsibly sourced materials and produced within our audited, ethical supply chain. Sustainability is built in, not added on.
Better value
over time
While generics can be bought anywhere, Banner garments are designed to be worn longer, passed on and replaced less often, making them better value in the long run.
Supporting the Children’s Wellbeing Bill
What is the Children’s Wellbeing Bill?
The Children’s Wellbeing Bill aims to reduce the cost pressures on families by encouraging schools to limit compulsory branded uniform items and increase the use of high-quality generic garments. This approach helps ensure school uniforms remain affordable, accessible and inclusive for all families.
What this means for schools and retailers
• More emphasis on generic items within uniform policies
• Greater responsibility to offer durable, good value alternatives
• Clear guidance to support affordability without lowering standards
Banner generics are designed to help retailers and schools meet this guidance confidently, without compromising on quality, appearance or sustainability.
Recommended CWB compliant uniform essentials
Our generics range is ideal for schools reviewing uniform policies and retailers looking to expand their CWB compliant offering.
Shirts & Blouses
Smart, durable and easy care, available in a range of fits and sleeve lengths.
Skirts
Comfortable fits with adjustable waists and durable finishes for everyday wear.
Boys Trousers & Shorts
Built for active school days with Room to Grow hems and reinforced construction.
Girls Trousers
A modern, inclusive alternative to skirts, offering the same durability, comfort and longevity.
Recommended CWB compliant sportswear essentials
As schools review uniform policies under the Children’s Wellbeing Bill, sportswear is also an important consideration. High-quality, versatile core PE garments help reduce unnecessary branding while maintaining performance, durability and a smart school appearance.
APTUS Essentials
A modern, gender neutral sportswear range designed to suit every budget. Made from recycled polyester and built for durability, APTUS Essentials offers practical, affordable PE options that align with CWB guidance.
APTUS Performance
Designed for schools seeking a more technical sportswear solution, APTUS Performance combines innovation, comfort and sustainability. Female-specific fits and responsibly sourced materials ensure inclusivity without excessive compulsory branding.
Why retailers choose Banner for generics
Every detail of our generics range has been carefully considered to support schools, retailers and families alike. Retailers trust Banner because we make generics easy to sell and easy to stand behind:
Want help promoting to your schools?
Our team can support you with product recommendations, guidance conversations and marketing tools to help position uniform and sportswear confidently under the Children’s Wellbeing Bill.
Get in touch